The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees.

We pride ourselves on making our customer feel and look fashionable without the guilt of spending excess dollars - fashion should be fun, affordable and updated weekly. Cotton On represents huge value for money - leading fashion at affordable prices.

Our stores have a strong presence and vibe, as do our team members. This backed up with the product quality, with weeks spent working on the fit, color palettes and price points, and a high standard of visual merchandising under central control provides an ambience that has our customer coming back continually ensures that every Cotton On store is unmistakable, presenting a consistent face to consumers.

Menswear has the directional yet masculine look of contemporary urban wear

He feels comfortable within our store, he knows what he wants, ‘a print tee with a zip through – oh yeah and a pair of jeans’. He knows at Cotton On that he can’t go wrong, even without his partner. He is happy to carry the Cotton On bag with confidence.

Ladies wear consists of fashion basics and high trend garments for everyday wear

She, on the other hand, cannot help herself from touching, grabbing and making her way to the fitting rooms. She layers up her basics and finishes off with a fashion top. She shops with us continually and looks for the weekly injections of new product. Our customer appreciates the innovative designs, graphics, use of fabrics, colors, and furthermore enjoys this visually appealing apparel product at a value for money price.