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Majid Al Futtaim - the Middle East, Africa and Asia’s leading shopping mall, communities, retail and leisure pioneer, in partnership with Dubai Festival & Retail Establishment (DFRE), kicked-off the 23rd edition of Dubai Shopping Festival (DSF) with a bang, rewarding one lucky shopper a whopping AED 50,000 grand prize. 

As part of the exclusive 12-hour sale with up to 90 per cent discounts that took place at Mall of the Emirates, City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha on December 26, customers also had the opportunity to win a massive prize by shopping for AED 300.

Omani-national Ahmed Ali, who shopped at City Centre Me’aisem during the sale walked away with the grand prize of AED 50,000, becoming the first winner of DSF.

“I read about the flash sale in the newspaper and couldn’t pass up the chance to get such great discounts on clothes,” said Ali.

“I went to City Centre Me’aisem and bought a jacket for AED 400. When I got a call from the shopping mall the next day to inform me that I’ve won, I couldn’t believe my ears. I am so happy and feel blessed to have won. I thank Majid Al Futtaim for this amazing prize.”

The excitement of the 12-hour sale will continue all month long with spectacular entertainment, performances, and prizes to win as Majid Al Futtaim’s malls promises to create great moments, for everyone, every day during the upcoming edition of Dubai Shopping festival.