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Majid Al Futtaim—the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia—unveils an exciting array of innovative gastronomic experiences for visitors of all ages, in celebration of Dubai Food Festival, from Feb 22 to March 10, 2018.

The highly anticipated food extravaganza—renowned for its diverse cuisine and world-class entertainment—will feature events at Mall of the Emirates, City Centre Deira, City Centre Mirdif and City Centre Me’aisem.

“As a strategic partner of Dubai Festivals and Retail Establishment —the organisers of Dubai Food Festival—Majid Al Futtaim is hosting an array of delicious activations for the whole family. With free dinners and movie screenings, and new ‘Outdoors by City Centre’ community events, Majid Al Futtaim continues to innovate by bringing bespoke events for all.” said Fuad Mansoor Sharaf, Managing Director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).

Visitors of Mall of the Emirates who dine in any of the mall’s restaurants can bring their receipts to the customer service desk and get a FOODIE TICKET. From Feb 22 to March 10, the FOODIE TICKET will offer shoppers discounted dishes across the mall’s participating restaurants. Those who will share their experience on social media will get a chance to win AED 1,000 daily. Shoppers spending 350 AED or more at the mall will get a chance to win AED 5,000 daily, while those who spend at any F&B outlets will get double the chances of winning.

Dinning at any of the 95 F&B destinations at Mall of the Emirates might turn into a very rewarding experience, as visitors will be able to participate in exciting digital games. Those who are able to recognize and identify some of the mall’s restaurants’ famous dishes will win instant dining vouchers.

City Centre Mirdif and City Centre Me’aisem will host their first open-air community event: “Outdoors by City Centre”. In line with Majid Al Futtaim’s mission to deliver innovative sensory experiences, the event will feature a temporary garden, complete with picnic tables, beanbags, lighting and greenery. Visitors will enjoy international cuisine from the venues’ food stalls and food trucks while watching movies under the stars at the open-air theatre.

The community events will offer live music in a variety of genres performed by some of the emirate’s most talented musical acts. Little ones will be kept entertained with skill, redemption and video games at the pop-up Magic Planet amusement zone. Visitors of City Centre Me’aisem will be able to bring their pets along to be pampered at the mobile grooming parlour. 


“Outdoors by City Centre” will take place from Feb 22 to March 10, is open to everyone and entrance is free. Outdoors by City Centre Mirdif will be open from 4pm to 10pm on weekdays and from 10am to midnight on weekends.  Outdoors by City Centre Me’aisem will be open from 4pm to midnight on weekdays and from 10am to midnight on Weekends.

City Centre Mirdif shoppers will have the chance to win a whopping AED 5,000 daily, while City Centre Me’aisem’s, in collaboration with Dubai Shopping Malls Group, will offer a chance to win a “Nissan Kicks Car”, when spending AED 50 or more at the mall.

Families and friends visiting City Centre Deira are invited to show off their culinary skills at the malls’ first-of-its-kind digital kitchen. Surrounded by touch screens featuring kitchen appliances, participants will cook in a virtual gaming environment but will still be able to smell the aroma of their creations!  Prizes worth AED 2,000 will be up for grabs each day from Feb 22 to March 10. In addition, diners who spend AED 150 at City Centre Deira and present their receipt at the customer service desk will automatically get a free movie ticket. 

Stay tuned for more details via the malls’ Twitter, Facebook and Instagram social media feeds and their respective websites, www.malloftheemirates.com, www.citycentredeira.com, www.citycentremirdif.com and www.citycentremeaisem.com.