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Be bold. Be eccentric. Be casual. Be urban. Be ethnic. Be You. Mall of the Emirates, City Centre Mirdif and City Centre Deira invite you to embrace your authenticity and celebrate every version of you with the new, bold Spring/Summer ‘19 campaigns. The campaign is on until April 14 at City Centres and until April 15 at Mall of the Emirates.

“Style is more about confidence than it is about following the latest trends. With our ‘Stay True’ campaign at City Centres, we want men and women to bravely portray their unique style and express themselves through fashion, be it daring prints, boho-chic, vintage wear or a grungy look” said Nada Abou Saab, Director, Marketing East Region Shopping Malls – Majid Al Futtaim – Properties.

“At Mall of the Emirates, discover and flaunt all sides of your personality with the ‘Shades of You’ campaign, this year. We want to guide shoppers into exploring what makes them stand out and give them the power to make choices that work for them with our exclusive fashion shows and styling discussions, insightful talks and pampering sessions.” 

Discover ‘Shades of You’ at Mall of the Emirates 
Let your clothes portray your multifaceted personality this season. You don’t need to choose between laid-back chic and vintage glamour. Celebrate every side of your identity with the vibrant Spring/Summer 2019 collections at Mall of the Emirates. Spruce up your wardrobe with one-of-a-kind pieces from premium brands at Mall of the Emirates that will shine a spotlight on what makes you unique.  

Mall of the Emirates will make shopping for the latest trends a delight this season with its exclusive Hands Free shopping bag delivery service. Shop to your heart’s content and leave your bags at the Hands Free collection desk. Have your bags brought to you anywhere in the mall, at your convenience for free by using the Mall of the Emirates mobile app. You can also use the Fetchr app to request a delivery at a charge. 

Engage with fashion, beauty and lifestyle experts and take pointers on how to make your wardrobe pop at MOE Fashion Live from March 15 until April 15. Stay tuned to the mall’s website and social pages for a detailed schedule. 
 
What’s more, shoppers who spend AED 3,000 on their Visa credit card will receive an AED 300 cashback, as well.  

Stay ‘True to You’ at City Centres 
City Centre Mirdif and City Centre Deira, in partnership with its leading fashion brands, will inspire style-savvy shoppers to use fashion as a form of self-expression with a host of interactive experiences. 

City Centre Deira 
Self-expression is more than just making a fashion statement. It is about self-care. Get pampered this season at City Centre Deira’s leisure pop up from March 28 until April 9. The space will be designed to take shoppers on a fashion, wellness and beauty journey. There will be three zones to help customers develop and discover the best version of themselves this season. They can sign up for skincare and make up workshops, styling sessions, yoga classes, massages and get their fashion pieces customised at the personalisation station.

From creating casual street style looks with the latest collections from R&B, H&M and Hollister to getting motivated to work out daily with peppy sportswear from a diverse range of fitness brands, including Sun & Sand Sports and Under Armour, there’s something to complete every look at City Centre Deira. 


Celebrate the season by choosing colourful threads from trendy new kids’ collections at Tommy Hilfiger, Carter’s and Zara to make your child’s personality shine. 

Shoppers who spend AED200 or more at City Centre Deira from March 14 until April 14, can win an AED10,000 shopping spree – talk about a complete wardrobe overhaul! Shoppers who spend between AED500 and AED1,000 at fashion stores will receive an AED 100 Mall GiftCard or high-value gifts from participating retailers. Those who spend AED1,001 or more at fashion stores will receive an AED200 Mall GiftCard or high-value gifts from participating retailers.

City Centre Mirdif
Catch all the action at City Centre Mirdif’s Central Galleria area from March 29 until April 15. Take a seat for exclusive fashion shows, panel talks and makeup sessions and interact with participating brands to customise pieces. 

Kiabi, the French family fashion retail powerhouse, officially launched its store in City Centre Mirdif on March 10. Founded in 1978, Kiabi boasts 500 stores worldwide and specialises in ready-to-wear fashion for the entire family. 

Splash, the region's very own high-street retailer, will showcase the much-loved and talked about Kendall & Kylie Collection in an exclusive fashion show to the delight of fashion savvy youth. 

Middle Eastern luxury fashion label, United Designers, will be sharing styling tips and showcasing the store’s bespoke pieces for those looking for evening gowns, kaftans and abayas by UAE-based fashion designers. 

Visitors can express their own unique, sophisticated style with pieces by Ralph Lauren, which will be hosting special events in the Central Galleria this season. For all the beauty and skincare enthusiasts, Lancôme, the French luxury perfumes and cosmetics house, will be hosting an exclusive VIP event.

Shoppers at City Centre Mirdif also have the chance to win some amazing prizes. Those who spend AED 250 automatically enter a draw to win a whopping AED 25,000 worth Mall GiftCard for a shopping spree at the mall. They can double their chances of winning the grand prize 


when they shop at fashion stores and increase their chance tenfold when they shop for AED 2,500 in a week.