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City Centre Deira invites you to define fashion on your own terms, totally unfettered by limits, rules and convention with the launch of the striking Autumn/Winter 18 collections at its fashion stores, along with interactive pop ups, unbeatable offers and exciting prizes for the entire family until November 7.

From on trend animal prints and modish modest wear to beautiful accessories and headwear, City Centre Deira has the widest range of global trends to choose from this season, giving you the freedom to showcase your personal style with aplomb. 

Spruce up a wardrobe for free this season
City Centre Deira is giving visitors a chance to win a shopping spree worth AED 10,000 every week from October 1 until November 7. Customers who shop for AED 200 will have the opportunity to enter the draw to win every week.    

What’s more, shopping for AED 500 at any fashion store gives them an opportunity to try their luck at the fashion-o-meter and win instant prizes of Mall GiftCards worth up to AED1,000 and VOX Cinemas tickets. Customers can redeem their receipts for a QR code to participate in this exciting instant winning opportunity.  

The Fashion Stop
Walk into City Centre Deira’s urban chic ‘Fashion Stop’ pop up and get transported to a happening fashion district in London or LA from October 23 until November 5. A truck has been fitted out to resemble a mobile store where you can instantly shop for the latest trends showcased by the mall’s collaborating retailers. Visitors will be able shop for new brands at the ‘Fashion Stop’ every few days. Make the space your runway and strike a pose with the fun road signs and streetlight props for a great social media moment. Shoppers are also in for a special treat when they spend AED 400 or more at any fashion store at City Centre Deira. Customers can participate in the Fashion Claw game and win fashion and lifestyle prizes from the machine every day during the AW18 campaign. 

Walk the stylish walk
Metallic studs and different coloured laces on each shoe? City Centre Deira gives you the chance to go wild with your new sneakers or stilettoes at its customisation counter. Customers who shop for AED 400 at any fashion store in the mall can avail this service at the ‘Fashion Stop’. 

Design a silk scarf that shows off your personality for free at City Centre Deira this season. The same spend of AED 400 at any fashion store will allow fashion-savvy shoppers to customise a beautiful silk scarf with the marbling technique from November 1 to 5. They can choose their colours and a marbling artist will bring their one-of-a-kind piece to life right in front of them at the ‘Fashion Stop’.

Add some character and charm to your favourite purse or jacket by personalising it with a trendy saying or word. Customers who shop for AED 400 can also take advantage of this service for free at the customisation section. 

Sparkle for an occasion with temporary body art only at City Centre Deira. Fashionistas and millennials who shop for AED 400 at the mall can head to the Golden Tattoo Station where they can get positive messages and quirky design easy-to-remove stickers to paste on their body from October 23 until November 5. 

Families can participate in free craft sessions at the Kids Craft Station (October 25-27; November 1-3), as well. Show off your artistic flair and encourage the kids to express their creativity by designing fun art pieces together.   

For more information, please visit: www.citycentredeira.com or www.facebook.com/CityCentreDeira or twitter.com/DeiraCityCtr or www.instagram.com/CityCentreDeira