Centrepoint represents the Landmark Group's strategy to synergize its core retail concepts, Babyshop, Splash, SHOEMART, and Lifestyle, under one identity, thereby projecting a 'single fashion destination for the entire family'. The most visible benefit of this convergence has been the enhanced design and stimulating shopping experience for consumers. Centrepoint offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumer perceptions, increasing brand worth and fueling future growth for the group in the mid-market retail section.